At Grocery Brand Solutions we treat your brands like they are our own, taking full ownership for all aspects of customer relationship management, supply chain, brand development and in market execution.


We have coverage throughout Ireland’s Multiple, Convenience, Wholesale, Foodservice and Independent trade across the island of Ireland.



Business Planning

National Account Management

LTA Negotiation

Promotional Implementation

NPD Execution

Account Development

Store Order Capture


Store Compliance

Customer Services

Planogram Implementation

Marketplace Intelligence

Category Insights

Our experienced account management team creates specific plans for each customer incorporating category, marketplace and consumer insights to ensure we deliver on jointly agreed targets with our principals.

With our sales force we have ongoing execution ability through a team of 14 account executives and additionally can easily flex to specific requirements such as specialised merchandising support in order to execute activity across all major retail accounts in Ireland.

Capri Sun 2016 Tesco Activation

Capri Sun 2016 Tesco Activation


Aligning our principals international strategy to actionable local market insights allows us to develop exciting shopper and consumer marketing solutions to help our brands stand out from the crowd. 



Shopper Marketing

Consumer Marketing

Consumer Insight Creation

POS Development


Functional elements such as taste and price are defiantly important and products need to be available where, when and how consumers want them but we also believe that for a brand to grow we need to create awareness and an emotional connection that helps set it a part from its competitors.

We’re passionate about our brands and love seeing them grow. We work with some of Ireland’s leading Creative, Media and Insight agencies who help us to develop bespoke activity that really engages with consumers and shoppers.

Whether a fully integrated campaign or a single touchpoint, we create (or execute) everything from TV to outdoor to digital, in-store sampling to POS units to deliver results for our brands.

Tate & Lyle Trade Press 2016

Tate & Lyle Trade Press 2016


Delivering on the basics is important so we have partnered with Ireland’s leading logistics providers to deliver a cost effective, flexible supply chain solution complemented by our back office support team 



Stock Collection

Warehousing and Distribution Management

Co packing

Demand Planning

Stock Management

EDI Ordering and Invoicing

Manual Order Management

Customer Invoicing

Full Stock Ownership

Credit Insurance


Our domestic supply chain partner Primeline Logistics is one of Irelands leading companies for providing modern and comprehensive supply chain solutions.

Operating a combined 750,000 square feet of hi-bay warehousing in Ireland and the UK with a transport fleet exceeding 200 vehicles, we have the flexibility to cater for all customer requirements including Ambient, Chilled and Bonded capabilities.

In addition to our domestic capabilities we also partner with DFDS Logistics allowing us to provide our Principals various production facilities with an ex works collection solution throughout Europe and the UK.

Our Finance and Administration teams manage all back office responsibilities from order capture right through to customer invoicing and manual or electronic order management.

We use modern business systems and are fully EDI compliant with all customers throughout the Island of Ireland.

We also have the facility to meet all necessary credit insurance levels required to service high volume/value brand owners.