Let's Get Preserving!

Occasions are a key driver of the home baking category in Ireland* and wouldn't you know it, it's the start of preserving season! What better way to drive incremental sales then to show consumers a fun family activity they can do together at home!

But how do retailers communicate this occasion? Tate & Lyle have a great idea to drive incremental cross category sales. Just partner Tate & Lyle's superior quality Preserving Sugar with some citrus fruits and voila (there's also usage instructions on the pack)!

Grocery Brand Solutions and Tate & Lyle can also provide retailers with some great recipe ideas to give their shoppers even more inspiration from our extensive recipe library at tasteandsmile.com

The full range of Tate & Lyle Fairtrade sugars are available exclusively in Ireland from Grocery Brand Solutions. Just click here to get in contact with us for more about this fantastic range of products.

* Bord Bia Home Baking Report, June 2016

1 Week to Go Till Pancake Tuesday!

Only 1 week to go to Pancake Tuesday! This the best opportunity of the year for retailers to increase sales of all things 'pancake' and Lyles Maple and Golden Syrups are the perfect value added items, loved by consumers across Ireland!

For links to some great recipe ideas and more about Lyles Syrups check out our brand partners section here